Aromas and product density:
In both personal care products, body lotions, perfumes and cleaning products, light shades and dark shades are generally used.
- Products with a stronger smell and/or denser content tend to be packaged in a darker shade;
- Products that have a more subtle smell and/or a more aqueous content, the packaging tends to have a lighter shade.
Darker shades convey the message of depth, while lighter shades convey the message of subtlety.